In an effort to further its inclusivity, a new American Eagle campaign was launched, which gives all shoppers the chance to be featured in its ads if they choose.
The campaign is called AE x ME, and was summed up by the brand on its website with the words, "This is our collaboration with you. Share your style. Share your creativity. Share your story." Shoppers can show the brand how they wear its apparel by snapping a shot of themselves in any of its brick and mortar locations, posting it to Instagram, and using the #aexme hashtag.
Once the brand has gone through the pictures and chosen a selection, those in the shots will be contacted to make arrangements to work on the next campaign.
Image Credit: Instagram @_thatgaydudeadam_
Key Themes Behind This Trend
- Inclusive Ad Campaigns
- Businesses can create ad campaigns that prioritize inclusivity and authenticity to engage customers.
- User-generated Content
- Companies can leverage user-generated content as a cost-effective and engaging marketing strategy.
- Brand Collaborations with Customers
- Collaborating with customers can not only promote loyalty, but also lead to innovative product designs and marketing campaigns.
Where This Applies
- Retail Industry
- Retailers can create more engaging and inclusive ad campaigns by leveraging user-generated content and collaborating with customers to promote authenticity and inclusivity.
- Fashion Industry
- Fashion companies can innovate their marketing strategies by incorporating user-generated content and collaborating with customers to promote inclusivity and diversity in their campaigns.
- Social Media Industry
- Social media platforms can play a key role in facilitating user-generated content and collaborations between brands and customers to enhance inclusivity and authenticity in marketing campaigns.
