In an effort to further its inclusivity, a new American Eagle campaign was launched, which gives all shoppers the chance to be featured in its ads if they choose.
The campaign is called AE x ME, and was summed up by the brand on its website with the words, "This is our collaboration with you. Share your style. Share your creativity. Share your story." Shoppers can show the brand how they wear its apparel by snapping a shot of themselves in any of its brick and mortar locations, posting it to Instagram, and using the #aexme hashtag.
Once the brand has gone through the pictures and chosen a selection, those in the shots will be contacted to make arrangements to work on the next campaign.
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