In an effort to further its inclusivity, a new American Eagle campaign was launched, which gives all shoppers the chance to be featured in its ads if they choose.
The campaign is called AE x ME, and was summed up by the brand on its website with the words, "This is our collaboration with you. Share your style. Share your creativity. Share your story." Shoppers can show the brand how they wear its apparel by snapping a shot of themselves in any of its brick and mortar locations, posting it to Instagram, and using the #aexme hashtag.
Once the brand has gone through the pictures and chosen a selection, those in the shots will be contacted to make arrangements to work on the next campaign.
Image Credit: Instagram @_thatgaydudeadam_
Fitting Room Ad Campaigns
More Stats +/-
Vibrant Aesthetically Pleasing Burgers
Thread-Based Shoe Ads
Superhero Movie Reward Partnerships
Cost-Free Trans Makeup Classes
Intentionally Uncomfortable Meeting Rooms
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.