American Eagle is Hosting a Virtual Esports Event with Celebrities
Daniel Johnson — July 16, 2020 — Marketing
References: edgelive.gg & mobilemarketer
American Eagle is sponsoring its first-ever virtual esports event, named Experiential Development for Gaming and Esports, or EDGE. The virtual esports event was created by VY Esports, which is a marketing company that operates in the gaming industry. The event will consist of people competing in ‘Madden NFL,’ which is a football game.
The event will be hosted by Jess Brohard, who is a gaming influencer. Other famous individuals will take part in the event, including athletes, artists, and professional esports players. The list of attendees includes Derwin James, a player for the Los Angeles Chargers, Cam Akers, a player for the Los Angles Rams, YBN Nahmir, a rapper, as well as professional gamers form FaZe Clan, as well as Team Liquid.
Image Credit: Jamie McInall / Pexels
The event will be hosted by Jess Brohard, who is a gaming influencer. Other famous individuals will take part in the event, including athletes, artists, and professional esports players. The list of attendees includes Derwin James, a player for the Los Angeles Chargers, Cam Akers, a player for the Los Angles Rams, YBN Nahmir, a rapper, as well as professional gamers form FaZe Clan, as well as Team Liquid.
Image Credit: Jamie McInall / Pexels
Trend Themes
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Virtual Esports Events — Opportunity for brands to engage with gamers through virtual esports events.
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Celebrities in Gaming — Opportunity for brands to leverage the popularity of celebrities by incorporating them into gaming events.
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Cross-industry Collaborations — Opportunity for brands from different industries to collaborate and enter the gaming and esports space.
Industry Implications
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Marketing — Brands can leverage esports events as a marketing strategy to reach a younger audience.
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Gaming — Gaming companies can organize virtual esports events to promote their games and engage with the community.
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Apparel — Apparel brands can sponsor esports events to tap into the gaming culture and connect with a new consumer base.
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