ESL FACEIT Group has announced the company’s first ESL Apex Legends Premiership Tournament. The tournament will recruit tech and gaming giants Logitech and Intel as sponsors. The ESL Premiership, which has been active since 2015, serves as the main local CS:GO league for the UK and Ireland regions and also hosts championships for League of Legends: Wild Rift and VALORANT.
The Apex Legends tournament will commence on November 9, 2022, with open qualifiers. 20 teams from this event will advance to the league, and finals will be held from December 13-15. The tournament marks the first official Apex Legends tournament run by the ESL Premiership. The prize pool for the ESL Apex Legends Premiership competition is $5,000, and registrations are open on the event’s website.
Image Credit: ESL FACEIT Group
Why This Trend Is Growing
- Esports Tournaments
- There is an opportunity for companies to invest in esports tournaments, particularly in games like Apex Legends, to attract a younger, tech-savvy audience.
- Sponsorship
- There is a growing trend in the tech and gaming industries to sponsor esports tournaments, presenting a potential opportunity for businesses to tap into this market and establish partnerships with esports leagues or teams.
- Open Qualifiers
- Esports leagues could benefit from hosting open qualifiers to attract more teams and players, and create a more inclusive environment for fans and gamers of all levels.
Industries Being Reshaped
- Gaming
- Esports tournaments present a major opportunity for gaming companies to showcase their products, build their brand, and increase sales among a large target audience.
- Tech
- Esports tournaments require cutting-edge technology to ensure a seamless and exciting experience, making the tech industry a prime candidate for sponsorship and partnership opportunities.
- Marketing
- Esports tournaments offer unique advertising opportunities for businesses looking to reach a younger, tech-savvy demographic, through sponsorships, product placement, and other forms of promotion.
