ESL Gaming has announced it will be extending and expanding its existing partnership with ASUS and its Republic of Gamers (ROG) brand. This expansion will see ROG become the OEM partner of the ESL Pro League (EPL) for Season 16, and a wide range of broadcast segments from the company will air during the EPL matches during the season. ASUS joins the likes of Intel, 1xBET, and Monster Energy as one of the latest partners of EPL Season 16.
“As a partner of ESL Challenger and EPL Conference, ROG is committed to helping us lay the solid foundation needed for teams to reach the top. Expanding our partnership to also cover the Group Stage and Playoffs means that they join the teams and us all the way while we continue writing a history of legends, and we couldn’t have hoped for a better partner to join us on this journey.”
Image Credit: ESL Gaming
What's Driving This Trend
- Esports Sponsorship
- As the esports industry continues to grow, there is a massive opportunity for partnerships and sponsorships with tech companies to increase brand visibility and recognition.
- Brand Integration in Gaming
- The trend of integrating brands into esports games is continuing to rise, opening up opportunities for marketing teams to reach a younger, digitally-native audience.
- EPL Expansion
- The expansion of the EPL to partner with tech companies like ASUS is an opportunity to expand the audience and reach of the league and esports as a whole.
Who This Affects Most
- Technology
- Tech companies have a unique opportunity to partner with esports leagues to increase their brand recognition and reach a younger, digitally-engaged audience.
- Marketing
- Esports provides a unique platform for marketers to connect with a highly engaged and global audience through brand integration and sponsorship opportunities.
- Entertainment
- As esports grows in popularity and becomes more mainstream, there is an opportunity for traditional entertainment industries to partner with leagues to create new forms of content and reach wider audiences.
