'ESL Gaming,' the esports tournament organizer, announced a Gravity Media partnership with the popular production company. This will begin as a three-year partnership between the two entities where Gravity Media will serve as the exclusive service provider for all ESL Gaming events, such as tournaments or special features. Gravity Media is an established production company with experience in hosting live broadcasts as well as debuting pre-shot content.
While Gravity Media does not exclusively target the esports sector, the company has been working toward expanding its esports ventures through partnerships such as this one. When speaking on the new partnership, Tobias Griester at ESL Gaming stated: “Partnering up with Gravity Media opens many new doors for us to deliver the action from the world’s biggest esports stages to anyone’s home," showing that this new collaboration will draw in new fans while providing long-standing fans new ways to engage with the esports organizer's content.
Image Credit: ESL Gaming, Gravity Media
Key Themes Behind This Trend
- Esports Production and Streaming Partnerships
- Esports organizers and production companies looking to expand esports ventures should explore more exclusive service provider partnerships similar to the one between Gravity Media and ESL Gaming.
- Live Broadcast and Pre-shot Debut Content in Esports
- Production companies looking to enter the esports market should focus on developing their expertise in hosting live broadcasts and debuting pre-shot content as they become integral components of esports events.
- Remote Esports Viewing Opportunities
- Partnerships such as the one between Gravity Media and ESL Gaming will create more opportunities for remote viewing experiences, which opens up a new market for businesses to explore and take advantage of.
Where This Applies
- Esports Production Companies
- Esports production companies should be partnering with esports organizers to provide exclusive services for events as a way to expand their market presence and expertise.
- Broadcasting
- Many broadcasting companies could pursue the esports market to provide live coverage as well as debuting pre-shot content.
- Online Streaming Platforms
- More remote viewing opportunities in the esports market will encourage the growth of online streaming platforms and create new opportunities for growth and engagement.
