Luminosity Gaming Partners with Furniture Manufacturer Steelcase
Kanesa David — July 19, 2023 — Business
References: luminosity.gg & esportsinsider
Enthusiast Gaming, the parent company of Luminosity Gaming, has announced a new partnership with Steelcase, an ergonomic furniture brand. As part of the partnership, Steelcase will gift the organization's content creators and professional players with its premium chairs, allowing Luminosity Gaming to experience its cutting-edge innovation.
The two entities will collaborate to produce engaging content featuring Luminosity's content creators, players, and coaches. This content will highlight the organization's thriving esports community while also showcasing the benefits of Steelcase's performance seating solutions for gamers and professionals alike.
“Luminosity is an industry pioneer that at its core, focuses on competitive excellence, and this spirit is perfectly aligned with Steelcase’s mission to help the world work better," said Alexis Heinrich, Growth Markets Manager for Steelcase.
Image Credit: Luminosity Gaming
The two entities will collaborate to produce engaging content featuring Luminosity's content creators, players, and coaches. This content will highlight the organization's thriving esports community while also showcasing the benefits of Steelcase's performance seating solutions for gamers and professionals alike.
“Luminosity is an industry pioneer that at its core, focuses on competitive excellence, and this spirit is perfectly aligned with Steelcase’s mission to help the world work better," said Alexis Heinrich, Growth Markets Manager for Steelcase.
Image Credit: Luminosity Gaming
Trend Themes
1. Gaming Seating Solutions - Opportunity for furniture manufacturers to create ergonomic chairs specifically designed for gamers and esports professionals.
2. Brand Partnerships in Esports - Opportunity for companies to collaborate with esports organizations to target the growing gaming audience and showcase their products.
3. Content Collaboration in Esports - Opportunity for esports organizations and brands to create engaging content together, leveraging the popularity of gaming for brand exposure.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can tap into the esports market by designing and producing specialized seating solutions for gamers and esports professionals.
2. Gaming and Esports - Esports organizations can explore partnerships with brands, like Steelcase, to provide better resources and equipment for their players, coaches, and content creators.
3. Content Creation and Marketing - Marketing agencies and content creators can collaborate with esports organizations to create engaging content that targets the gaming audience and promotes brand visibility.
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