Panda Global has partnered with office furniture brand Steelcase in order to provide the esports organization with chairs for the Wonderful Pistachios Last Chance Qualifier and the Panda Cup Finals events. As a part of the deal, Steelcase will host a booth at the tournament events to allow consumers to test its line of home office goods.
As the third sponsor of the Panda Cup, Steelcase will work alongside Grubhub and Wonderful Pistachios to help Panda Global promote inclusivity and accessibility in esports. The Panda Cup is open to players across North America, and the tournament will see participants compete in Super Smash Bros. Ultimate or Super Smash Bros. Melee for a cash prize.
“As an organization that exists to provide you the best tools so you can do your best work, we look forward to seeing what gamers can achieve while sitting in a chair that keeps up with their changing movements and comfort needs,” said Alexis Heinrich, Product Category Manager at Steelcase.
Image Credit: Panda Global
What's Driving This Trend
- Esports Furniture Partnerships
- Esports organizations partnering with furniture brands to provide comfortable and high-quality gaming chairs and equipment for their events.
- Inclusive Esports Sponsorship
- Esports tournaments partnering with multiple brands to promote inclusivity and accessibility in competitive gaming.
- Home Office Goods for Esports
- Office furniture brands offering their line of products for home use to gamers looking for comfortable equipment.
Who This Affects Most
- Gaming
- Gaming industry players can partner with furniture brands to provide a more comfortable and immersive gaming experience for customers.
- Furniture
- Furniture industry players can explore opportunities in designing and producing specialized gaming chairs and equipment for esports organizations.
- Marketing
- Marketing agencies can work with esports organizations and brands to develop inclusive and accessible campaign strategies for competitive gaming events.
