Ikea Partners with ROG to Democratize the Gaming Experience
Niko Pajkovic — September 23, 2021 — Art & Design
IKEA has once again partnered with Republic of Gamers (ROG), a company specializing in gaming hardware and gear, to introduce a 30-piece furniture and accessories collection intended to "democratize the gaming experience."
The collection was unveiled during the '24 hour IKEA Festival' by beloved gamer Sandra Österlund, who gave viewers a tour of her home where she showcased different items belonging to the collaboration. As a whole, the collection is quite wide-ranging, presenting furniture items including gaming desks, chairs, and storage and a variety of accessories such as mug holders, mouse bungees, neck pillows, ring lights, and more.
Together, IKEA and ROG set out to create a line of highly functional and affordable gaming solutions that make it easier -- and cheaper -- for customers to create their ideal gaming set up. “We know a lot about gamer needs, pain points, and expectations, and we want to design solutions for ultimate, immersive gaming experiences,” says Johnny Chan, designer at Republic of Gamers.
Image Credit: IKEA
The collection was unveiled during the '24 hour IKEA Festival' by beloved gamer Sandra Österlund, who gave viewers a tour of her home where she showcased different items belonging to the collaboration. As a whole, the collection is quite wide-ranging, presenting furniture items including gaming desks, chairs, and storage and a variety of accessories such as mug holders, mouse bungees, neck pillows, ring lights, and more.
Together, IKEA and ROG set out to create a line of highly functional and affordable gaming solutions that make it easier -- and cheaper -- for customers to create their ideal gaming set up. “We know a lot about gamer needs, pain points, and expectations, and we want to design solutions for ultimate, immersive gaming experiences,” says Johnny Chan, designer at Republic of Gamers.
Image Credit: IKEA
Trend Themes
1. Gamer-focused Furniture - IKEA partners with ROG to democratize the gaming experience through a 30-piece furniture and accessories collection.
2. Affordable Gaming Solutions - IKEA and ROG create highly functional and affordable gaming solutions in their collaboration.
3. Immersive Gaming Experiences - ROG intends to design solutions for ultimate, immersive gaming experiences in their furniture collaboration with IKEA.
Industry Implications
1. Furniture - The furniture industry can tap into the lucrative gaming market with gamer-focused designs.
2. Gaming Hardware and Gear - The gaming hardware and gear industry can expand their offerings to include affordable and functional furniture pieces.
3. Home Goods and Decor - The home goods and decor industry can capitalize on the rising popularity of gaming and appeal to a broader audience by introducing gamer-focused items.
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