Body-positive retailer, Aerie, recently launched the 2020 #AerieREAL campaign which includes eight new ambassadors of various sizes, all portrayed as they are -- meaning without photoshop or touchups. The women include activities with various interests including film, science, writing, music, the environment, and sports. Alongside the 2020 #AerieREAL campaign also includes an initiative to award $400,000 to 20 real-life changemakers who are making a difference in their communities.
“Six years ago, Aerie took the game-changing leap to stop airbrushing its models—which ignited a body positivity movement that has empowered women around the world to let their real selves shine,” commented Jennifer Foyle, Aerie Global Brand President. “We believe everyone has the power to be a changemaker. Together with our incredible Role Models, we cannot wait to award $400,000 to 20 fierce and inspiring members of the #AerieREAL community.”
Image Credit: American Eagle Outfitters
Why This Trend Is Growing
- Body-positive Lingerie Campaigns
- Opportunity for lingerie brands to embrace body positivity and promote natural beauty.
- Realistic Representation
- Trend of featuring diverse and unedited models in advertising to encourage authenticity.
- Empowering Community Initiatives
- Growing movement of brands recognizing and supporting changemakers in their communities.
Industries Being Reshaped
- Lingerie
- Disruption opportunity for lingerie brands to create inclusive and body-positive campaigns.
- Fashion
- Fashion industry can adopt more realistic representation of diverse body types in marketing and advertising.
- Social Impact
- Increased focus on supporting and empowering community changemakers provides opportunities for businesses to make a positive impact.
