SMOOTHEZ by Aerie is a new collection of intimates that are made to be mixed, matched and layered. With ultra-soft and barely there fabrics, SMOOTHEZ by Aerie aren't designed to squeeze or cause discomfort. “We are incredibly excited to introduce a much-needed update to shapewear with SMOOTHEZ by Aerie to set women free with first-layer, second-skin intimates. Aerie makes products that support our REAL mission and we believe no one should ever hide or contain who they are,” said Jennifer Foyle, President, Executive Creative Director, AE & Aerie.
Aerie's We Are REAL Fall 2022 campaign continues to empower women with authentic voices, unfiltered images and real bodies and beauty. The latest campaign from the brand features a diverse range of partners, including Alexandra Daddario, Aly Raisman Brenna Huckaby and many more.
Why This Trend Is Growing
- Comfortable Shapewear
- Disruptive innovation opportunity: Designing shapewear with ultra-soft and breathable fabrics to prioritize wearer comfort.
- Mix-and-match Intimates
- Disruptive innovation opportunity: Introducing collections of intimates that can be layered and mixed for individual style preferences.
- Body Positivity Campaigns
- Disruptive innovation opportunity: Incorporating diverse and authentic voices in advertisements to promote inclusivity and body positivity.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can benefit from incorporating comfortable and customizable shapewear options.
- Retail Industry
- Retailers can capitalize on the mix-and-match trend by offering collections of intimates that can be easily layered and combined.
- Marketing Industry
- The marketing industry can adopt body positivity messaging to promote inclusivity and diversity in advertisements.
