The highly anticipated film Solo: A Star Wars Story, as well as the latest themed LEGO characters and brick sets, are being promoted via an interactive mall campaign. The digital out-of-home experience (OOH) invites shoppers to easily engage with the Star Wars LEGO characters on the screen and begin building the spaceships of the galaxy. Participants are prompted to pick a side and the faster they build, a score on the 'Force Meter' indicates how close they are to becoming true Jedi Masters.
The LEGO Star Wars interactive mall campaign is also catered to be social media-savvy, as players are rewarded a photo opportunity with "the crew" post-experience.
The fun digital OOH depends on hi-tech gesture sensors. The animated, interactive components of the mall campaign were created by Grand Visual, while the large-format screens were supplied by media specialists Limited Space.