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From 3D-Printed Beer Taps to Personalized Cologne Services

 - Jul 1, 2018
The top June 2018 customization ideas show how many brands are finding success by centering their businesses in the online space and leveraging technology to allow consumers to enjoy more personalized products than ever before.

While Yelp has become known as a great place to discover crowdsourced reviews for restaurants, shopping, entertainment, services and more, it is now introducing a Collections AI feature to generate highly relevant recommendations for its users. With a focus on creating hyper-tailored experiences, eBay and Walmart both recently introduced customized ecommerce experiences.

Some of the best examples of how customization is being rolled out on a mass scale include Pepsi launching a create-your-own-can initiative, ROAM offering a digital suitcase customization service and the Johnnie Walker My Edition online personalized whisky experience.