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Social Media Burger Personalization

Burger King Lets You Customize Your Own Burger Via Instagram

— May 11, 2018 — Marketing
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment engages with individuals via Instagram Stories. Those who choose to participate in the personalization-forward campaign are offered ingredients via a set of pools in nine different Stories. Once the consumer has completed the customize your own burger process, Burger King sends them a direct message on the social media platform with a coupon for the personalized Whopper, which will be given to them free of charge at any Burger King location.

This campaign is designed to boost awareness of a new item in the fast food family -- The InstaWhopper, which is informed by the most popular choices of ingredients from the polls.
Trend Themes
1. Social Media Burger Personalization - The rise of social media usage presents an opportunity for companies to connect with their customers on a deeper level through novel and personalized initiatives.
2. Customized Fast Food Orders - By leveraging technology and customer data, fast food companies can offer customized meal options that cater to individual tastes and preferences.
3. Direct Message Coupons - Direct message coupons that are personalized and targeted towards individual customers present a unique opportunity for companies to increase brand loyalty and customer engagement.
Industry Implications
1. Fast Food Industry - The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers.
2. Digital Marketing Industry - Digital marketing professionals can provide value to businesses by developing algorithms and guiding personalized marketing campaigns that take advantage of social media platforms and consumer data.
3. Social Media Industry - Social media platforms can further capitalize on their ability to connect businesses with consumers by providing new tools and features that allow for even more personalized and engaging interactions.
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