Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Burger King Lets You Customize Your Own Burger Via Instagram
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment engages with individuals via Instagram Stories. Those who choose to participate in the personalization-forward campaign are offered ingredients via a set of pools in nine different Stories. Once the consumer has completed the customize your own burger process, Burger King sends them a direct message on the social media platform with a coupon for the personalized Whopper, which will be given to them free of charge at any Burger King location.
This campaign is designed to boost awareness of a new item in the fast food family -- The InstaWhopper, which is informed by the most popular choices of ingredients from the polls.
This campaign is designed to boost awareness of a new item in the fast food family -- The InstaWhopper, which is informed by the most popular choices of ingredients from the polls.
