Fast-food chain Burger King has teamed up with creative agency BBH to launch a new tongue-in-cheek button-up shirt that aims to promote the restaurant's new 'Gourmet Kings' range.
The new one-size-fits-all shirt is dressed in a colorful garnish-themed pattern comprised of images of tomatoes, rocket, BBQ sauce, lettuce, and other burger toppings. Offered in a limited quantity, the shirts will only be available to 100 Burger King customers who will be selected from a draw via the Burger King app.
“We wanted to do something for Burger King that would fit in the culture, in a tone only they could. Creating a limited edition silk shirt that hides the inevitable spillages of their latest burgers seemed like the perfect way," said the Creative Director of BBH, Felipe Guimaraes.
Image Credit: Burger King