Contemporary and streetwear fashion brand Vandy The Pink has released a new food-inspired apparel collection that features its signature burger and fast food graphics. In addition, the burger-themed apparel collection will be released according to its Spring 2023 collection.
The apparel collection consists of varsity jackets, hoodies, sneakers, and accessories. The standout item is the varsity jacket, and Kanagawa-based painter CHARR designed it in both kid and adult sizing. The jacket has light brown wool with a white and yellow colorway, while the sleeves contain a PU leather blend with Tokyo Tower and Coca-Cola patches. Another standout item is the 12-inch burger plush toy, which has legs and a flower designed for the eyes. The collection is available for purchase, with prices ranging from $50 to $290.
Image Credit: Vandy The Pink
Key Themes Behind This Trend
- Food-inspired Apparel
- Fashion brands could explore the trend of merging food and apparel by designing collections with different food-inspired graphics.
- Kids' Fashion
- Fashion brands could tap into the kid's fashion market by creating more apparel and accessories for this segment.
- Gaming
- Apparel brands could partner with gaming companies to create in-game apparel collections that align with food-themed games.
Where This Applies
- Fashion
- Fashion brands and designers can tap into the food-inspired apparel trend to create new collections and attract foodies in the fashion sector.
- Toy Manufacturing
- Companies that manufacture toys can create food-inspired plush toys that are eye-catching and appeal to younger audiences.
- Food and Beverage
- Food and beverage companies can collaborate with fashion brands to create food-inspired collections or accessories and merchandise for their customers.
