Vandy the Pink and CASETiFY Debut a Fast Food-Focused Collection
Kanesa David — September 20, 2022 — Tech
Vandy the Pink and CASETiFY have joined forces to launch a delicious collection of tech accessories inspired by the former’s fast food motifs. The collection includes graphics of Vandy’s cartoon burger and french fries, along with other restaurant logos that have been reimagined onto CASETiFY’s ‘Impact,’ ‘Impact Crush,’ and ‘Mirror’ cases. The aforementioned cases come with iPhone and Samsung compatibility so everyone can find something that fits their device. The collection also tacks on AirPods cases, MagSafe wallets, and wireless chargers.
“I was really influenced by the commercials I was seeing, especially fast food commercials,” Vandy was quoted in an interview back in 2021. “They were so different from anything we had in Korea and would show these big, glossy hamburgers and overflowing buckets of fries. That always stuck with me.”
The Vandy the Pink x CASETiFY collection is now available on the latter’s website, ranging from $35-$65 USD.
Image Credit: CASETiFY
“I was really influenced by the commercials I was seeing, especially fast food commercials,” Vandy was quoted in an interview back in 2021. “They were so different from anything we had in Korea and would show these big, glossy hamburgers and overflowing buckets of fries. That always stuck with me.”
The Vandy the Pink x CASETiFY collection is now available on the latter’s website, ranging from $35-$65 USD.
Image Credit: CASETiFY
Trend Themes
1. Food-inspired Tech Accessories - The trend of food-inspired tech accessories presents an opportunity for companies to explore new design possibilities and collaborations to diversify their product line.
2. Cartoon-based Graphics - With more people looking to add a personalized touch to their tech accessories, the trend of cartoon-based graphics offers companies a chance to tap into the fun, lighthearted side of their audience.
3. Hybrid Designs - As technology grows more seamlessly integrated into daily life, the trend of hybrid designs presents an opportunity for companies to create cross-functional products that elevate consumer convenience and satisfaction.
Industry Implications
1. Tech Accessories Industry - The industry's growing popularity provides an opportunity for companies to collaborate with artists and designers from different fields to create unique, fashionable and functional products.
2. Fast Food Industry - Adding to the style of the product can enable brands to tap into previously unexplored areas of marketing within the fast food industry.
3. Consumer Goods Industry - The trend of personalized tech accessories adds an opportunity for companies to take a more human approach to branding by appealing to the lighthearted and fun side of consumer preferences.
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