American fast-food chain McDonald's has teamed up with apparel brand BoxLunch to release a new merchandise collection that feature's the brand's iconic logo and color scheme.
The new line consists of both men's and women's apparel, with items ranging from a 'Happy Meal'-shaped handbag to t-shirts donning the classic mascot, Ronald McDonald. Other standout garments include a white hoodie with a 'Hamburglar' graphic, a red and yellow 'I'm Lovin' It' long sleeve shirt, and a heavily patterned men's button-up featuring many of the brands most iconic characters.
In addition, BoxLunch has committed to donating one meal to a person in need for every $10 spent on the new McDonald's-themed apparel. “As a brand serving tens of thousands of communities around the world, we’re always focused on living our purpose of feeding and fostering the communities we operate in,” said the senior director of strategic alliances at McDonald’s, Jennifer DelVecchio, explaining the motivation behind the brand's partnership with BoxLunch.
Image Credit: McDonald's