The revival of 90s fashion has brought back iconic velour tracksuits from Juicy Couture and all-new plush, luxurious styles are being introduced with The Juicier Collection, created in collaboration with Red Robin Gourmet Burgers. This all-new limited-edition collection of velour tracksuits includes a top and bottom set available in sizes small to 3X for $169, and it's dropping just in time for Valentine's Day gifting.
In 2022, Juicy Couture teamed up with Kraft Real Mayo to launch The Smooth Lover's collection featuring a velour tracksuit with the words "Smooth" replacing the classic "Juicy" text. This time around, the all-red tracksuit reads "Juicier" on the lower back to celebrate the brand's new juicier, more flavorful burgers.
What's Driving This Trend
- Revival of 90s Fashion
- The revival of 90s fashion has brought back iconic velour tracksuits from Juicy Couture.
- Limited-edition Collaborations
- Juicy Couture is partnering with brands like Red Robin Gourmet Burgers to create exclusive collections.
- Innovative Brand Messaging
- Juicy Couture is incorporating clever wordplay like 'Juicier' to promote their new line of tracksuits inspired by flavorful burgers.
Who This Affects Most
- Fashion
- The fashion industry can explore the resurgence of 90s trends and collaborate with other brands for limited-edition collections.
- Fast Food
- Fast food chains can explore partnerships with fashion brands to create unique merchandise and promote their products in a creative way.
- Food and Beverage
- Food and beverage companies can leverage innovative brand messaging to create buzzworthy collaborations and attract new customers.
