Just in time for the summer season, REVÉ by RENÉ launched a fun way for consumers to create personalized sunglasses. The newly launched Alphabet sunglasses collection includes a magnetic system that makes it possible for gold-plated letters to sit atop of the frames, and be easily interchanged as desired.
The customizable sunglasses boast a strong silhouette crafted in Italian black acetate and are meant to inspire play and self-expression in a similar way that one might construct a charm bracelet accessory. As such, the individual letters from "A" to "Z," as well as the "#" symbol are sold for $15 each, while the base frame itself retails for $300. Gold details can be found throughout the eyewear frame, perfectly accenting the words spelled out by the added letters.
Customizable Alphabet Eyewear
More Stats +/-
Iridescent Tiger-Motif Sunglasses
Organization-Forward Adventure Backpacks
Customer-Centered Inclusive Campaigns
Psychedelic Eyewear Editorials
Reflection-Eliminating Selfie Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.