Pepsi Boasts a Create-Your-Own-Can Branding Initiative
Kalina Nedelcheva — May 14, 2018 — Marketing
References: alivenow.in & designtaxi
In the Middle East, popular beverage brand Pepsi launched a create-your-own-can initiative that takes advantage of consumer favoritism toward personalization, as well as individuals' inclination to nostalgia. In conjunction with Dubai-based digital agency Alivenow, the brand created the 'Pepsi Vintage Chatbot.'
Consumers can input the year they were born and the tech assistant shows them what the soda pop packaging looked like during that time. In addition, the Pepsi Vintage Chatbot allows the individual to make design decisions in the create-your-own-can portion of the marketing campaign. Consumers get to select elements like logos, colors and details for Pepsi packaging. Once they are done, they have the option of purchasing the design online or in-store, as well as sharing it with their friends.
Consumers can input the year they were born and the tech assistant shows them what the soda pop packaging looked like during that time. In addition, the Pepsi Vintage Chatbot allows the individual to make design decisions in the create-your-own-can portion of the marketing campaign. Consumers get to select elements like logos, colors and details for Pepsi packaging. Once they are done, they have the option of purchasing the design online or in-store, as well as sharing it with their friends.
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