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35 Examples of Branded Crowd Participation

From Snack Flavor Contests to Crowdsourced Beauty Ads

— October 11, 2018 — Marketing
These examples of branded crowd participation range from snack flavor contests to crowdsourced beauty ads. When it comes to tv commercials and print ads, standouts include a live-created beauty campaign for Rihanna's Fenty Beauty brand along with Visa India's #ReimagineIndia campaign. While singer Rihanna and beauty retailer Sephora created an ad campaign from images of fans at Fenty's Playground brand activation, Visa India's campaign targeted a Millennial audience and was created in collaboration with social media influencers.

When it comes to other unique marketing strategies, streaming service Netflix stands out. Its newest venture is a partnership with California-based interactive entertainment brand Los Gatos and hopes to offer more immersive forms of entertainment for its viewers -- from content that merges video game and television programming to series that let subscribers "choose their own adventure."

Other examples of branded crowd participation include eBay's 'The Art of Shopping' event which fused retail with brain signal readings for visitors, ultimately aiming to help consumers make better and more intuitive purchasing decisions.
8.1
Score
Popularity
Activity
Freshness
35
Peer-to-Peer Music Libraries
Peer-to-Peer Music Libraries
'Thematic' Lets Creators Use Great Music for Free
<
34
Branded Donut Fan Competitions
Branded Donut Fan Competitions
Entenmann’s is Crowning a Chief Donut Officer on National Donut Day
<
33
Fiery Limited-Edition Pretzels
Fiery Limited-Edition Pretzels
The Auntie Anne's Sriracha Pretzel was Voted the 2017 Fan Favorite
<
32
Fan-Demanded Sodas
Fan-Demanded Sodas
Mountain Dew Baja Blast is Back Thanks to the #BringBajaBlastBack Campaign
<
31
Superbowl Car Contests
Superbowl Car Contests
The Last Fan Standing Will Be a Grueling Contest Run by Mercedes-Benz
<
30
Crowdsourced Social Media Campaigns
Crowdsourced Social Media Campaigns
#ReimagineIndia is a Campaign from Visa India
<
29
Crowdsourced Olympic Art Campaigns
Crowdsourced Olympic Art Campaigns
Coke and Adobe are Searching for Art for the Special Olympics
<
28
Crowdsourced Shuttle Services
Crowdsourced Shuttle Services
Chariot is Launching Its First-Ever Crowdsourced Route in NYC
<
27
Organic Kid-Created Cereals
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
<
26
Animated Movie Sing-Alongs
Animated Movie Sing-Alongs
The Moana Sing-Along Version Will Launch in Theaters Nation-Wide
<
25
Mystery Candy Bar Contests
Mystery Candy Bar Contests
Dylan's Candy Bar is Rolling Out Its 2018 Mystery Flavor
<
24
Poetic Sick Bag Campaigns
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
<
23
Branded YouTube Game Shows
Branded YouTube Game Shows
The Two-Day Old Spice Foam Zone Competition is Controlled By Viewers
<
22
Digital-First Makeup Campaigns
Digital-First Makeup Campaigns
The Makeup Brand NYX Infuses Crowd Sourcing into its Campaigns
<
21
Crowd-Sourced Cookie Contests
Crowd-Sourced Cookie Contests
3 finalists have been selected for Oreo's #MyOreoCreation Contest
<
20
Drag Queen Chatbots
Drag Queen Chatbots
VH1's 'Sissy That Bot' Engages & Entertains RuPaul's Drag Race Fans
<
19
Choose-Your-Own-Adventure TV Shows
Choose-Your-Own-Adventure TV Shows
Netflix is Planning to Offer Deeper TV Immersion for Audiences
<
18
Crowdsourced Skincare Solutions
Crowdsourced Skincare Solutions
Johnson & Johnson's QuickFire Challenge Addresses Skin Health
<
17
Social Media-Made Music Videos
Social Media-Made Music Videos
Bacardi Will Be Crowd-Sourcing a Music Video on Instagram
<
16
Visual Content-Discovering Platforms
Visual Content-Discovering Platforms
Scopio Provides More Captivating User-Generated Images
<
15
Sports Fan Cryptocurrencies
Sports Fan Cryptocurrencies
Havas Blockchain Launched a Cryptocurrency-Based Fan Loyalty Program
<
14
Live-Created Beauty Campaigns
Live-Created Beauty Campaigns
Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
<
13
Collaborative Rapper Campaigns
Collaborative Rapper Campaigns
Axe & SoundCloud Introduced Axe The Label to Help Emerging Artists
<
12
Crowd-Sourced Collectible LEGO Toys
Crowd-Sourced Collectible LEGO Toys
LEGO's Voltron: Legendary Defender Set Boasts 2,321 Pieces
<
11
Crowdsourced Couch Designs
Crowdsourced Couch Designs
Floyd has Created a Couch Based on the Needs of Its Fans
<
10
Crowdsourced Inclusive Tights
Crowdsourced Inclusive Tights
Heist Studios Took on 'The Nude Project' to Collect Skin Tone Data
<
9
User-Generated Online Gaming Platforms
User-Generated Online Gaming Platforms
Roblox Can Be Accessed from a Large Number of Devices
<
8
Custom Luxury Driving Shoes
Custom Luxury Driving Shoes
Individuals Can Order a Pair of Their Own #BuickStyle Driving Shoes
<
7
Viral Candy Launch Campaigns
Viral Candy Launch Campaigns
'I < 3 Reese’s Day' Celebrates the Release of Reese's Outrageous Bars
<
6
Crowdsourced Dress Designs
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
<
5
Co-Branded Coffee Pop-Ups
Co-Branded Coffee Pop-Ups
Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
<
4
Youth Sneaker Design Contests
Youth Sneaker Design Contests
Vans Custom Culture Challenges High Schools to Re-Imagine the Shoes
<
3
Subconscious Shopping Experiences
Subconscious Shopping Experiences
The Art of Shopping Presented by eBay Measures Brain Signals
<
2
Kid-Curated Toy Collections
Kid-Curated Toy Collections
Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids
<
1
Body Positive Underwear Collections
Body Positive Underwear Collections
FranciePants Aims to Empower Women With Its Collections
<