These examples of branded crowd participation range from snack flavor contests to crowdsourced beauty ads. When it comes to tv commercials and print ads, standouts include a live-created beauty campaign for Rihanna's Fenty Beauty brand along with Visa India's #ReimagineIndia campaign. While singer Rihanna and beauty retailer Sephora created an ad campaign from images of fans at Fenty's Playground brand activation, Visa India's campaign targeted a Millennial audience and was created in collaboration with social media influencers.
When it comes to other unique marketing strategies, streaming service Netflix stands out. Its newest venture is a partnership with California-based interactive entertainment brand Los Gatos and hopes to offer more immersive forms of entertainment for its viewers -- from content that merges video game and television programming to series that let subscribers "choose their own adventure."
Other examples of branded crowd participation include eBay's 'The Art of Shopping' event which fused retail with brain signal readings for visitors, ultimately aiming to help consumers make better and more intuitive purchasing decisions.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
