The Auntie Anne's Sriracha Pretzel was Voted the 2017 Fan Favorite

 - Oct 25, 2017
References: chewboom
The Auntie Anne's Sriracha Pretzel has been unveiled as the 2017 Fan Favorite that will be available at participating locations for a limited time. The new pretzel flavor is also being offered in the form of the Sriracha Pretzel Nuggets that come as a more convenient way to enjoy the brand's pretzel snacks on-the-go.

More brands are creating campaigns to ask consumers directly what kinds of flavors they're interested in to ensure that new product releases are well-received. The new Auntie Anne's Sriracha Pretzel is an example of this that will join the brand's signature flavors including Cinnamon Sugar, Pepperoni and Sweet Almond, amongst others. The pretzels will only be available while supplies last and come as one of several new food products being released that focus on a spicy flavor profile that is being favored by many consumers.