Crowd-Sourced Collectible LEGO Toys

LEGO's Voltron: Legendary Defender Set Boasts 2,321 Pieces

This collectible LEGO set does not only have a complicated construction but it is also a case study of successful crowd engagement. The design of the Voltron: Legendary Defender set originated as a fan-petitioned product on the company's platform for sharing ideas.

The detailed collectible LEGO is based on the iconic animated series, the first episode of which aired back in September of 1984. A Netflix remake has been launched, however, the rich nostalgia of the show could not be communicated had the design of the collectible LEGO been informed by the 2016 version.

The Voltron: Legendary Defender set stands 15 inches tall and offers avid collectors a challenge with a whopping number of 2,321 pieces, making it "one of the biggest mech-based sets LEGO has ever produced."

Crowd-sourced Collectibles
There is an opportunity for businesses to engage with their audience and create unique products through crowd-sourced design.
Nostalgia-driven Design
Creating products that tap into nostalgic feelings can resonate with consumers and drive sales.
Complex Construction
Developing intricate and challenging construction sets can attract avid collectors and enthusiasts.

Industries Being Reshaped

Toy Manufacturing
The toy manufacturing industry can benefit from crowd-sourced ideas to produce collectible items.
Animation and Entertainment
Animation and entertainment companies can explore leveraging nostalgic properties to create product collaborations.
Online Platforms and Communities
Building online platforms and communities that allow for crowd engagement and idea sharing can foster innovation in various industries.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 45%
Freshness 8%

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