To support the launch of Rihanna and Sephora's makeup line, Fenty Beauty, fans gathered at the central Callao Square in Madrid, Spain, to enter 'Fenty Beauty's Playground.' On-site, fans had the chance to become apart of the making of what is being called the "the world's first live-created fan film."
Fans and influencers alike had the chance to become the stars of the Fenty Beauty campaign, alongside Rihanna herself, on a playful set inspired by Fenty Beauty cosmetics. Wildbytes was tasked with launching this campaign for Rihanna and Sephora and notes that: "the result was an instantaneous, high-end fashion film, people could not believe was being made live."
Alongside the film set, Fenty Beauty's Playground also included "a multisensorial experience for guests," complete with makeup stations and video installations.