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15 Sneaker Brand Activations

From Celebrity-Branded Schoolbus Shops to Underground Sneaker Events

— February 22, 2018 — Marketing
These sneaker brand activations range from celebrity-backed mobile shops to underground sneaker events. While adidas Originals recently launched its latest EQT BASK ADV shoe inside an underground parking garage in Toronto, Canada, Rihanna took her Puma line on the road with a Fenty University Mobile Pop-Up. The scholastic activation was hosted inside a school bus that was transformed into a retail space on wheels.

Other sneaker brand activations to note include the Nike Makers Experience, an interactive, in-store sneaker creator which allowed consumers to virtually project a print on a plain Nike Presto X shoe. Once they decided on a print they liked best, visitors were able to order their shoe of choice instantly, and received a custom-made version of the design in just 90 minutes.

Other notable examples include a recent Alexander Wang x adidas Originals stunt which included a branded basketball court that was built from luxe black marble.
Pop-Up Sneaker Hotels
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
Sculptural Sneaker Pop-Ups
Sculptural Sneaker Pop-Ups
The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up
Branded CrossFit Challenges
Branded CrossFit Challenges
Reebok's NANO BOX BATTLE celebrated the release of the Nano 7
Luxury Sportswear Pop-Ups
Luxury Sportswear Pop-Ups
The VLTN Men's Collection Debuted in a New York City Pop-Up
Black Marble Basketball Courts
Black Marble Basketball Courts
Alexander Wang X Adidas Originals Created a Marble Basketball Court
Minimalist Sneaker Pop-Ups
Minimalist Sneaker Pop-Ups
The Livestock and adidas Toronto Pop-Up Featured Anticipated Releases
Transformed Trailer Sneaker Stores
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
Shipping Container Athletic Stores
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
Mobile Celebrity-Branded Pop-Ups
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
Immersive Sneaker-Branded Pop-ups
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
Customizable Designer Sneakers
Customizable Designer Sneakers
Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service
Underground Sneaker Events
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
In-Store Sneaker Creators
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
Immersive Sneaker Hotel Activations
Immersive Sneaker Hotel Activations
The Converse One Star Hotel Features Celebrity-Curated Spaces
Urban Fitness Brand Popups
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic