The Converse One Star Hotel is an immersive sneaker pop-up that was recently promoted in a fun teaser video. The activation officially opened its doors in Shoreditch today and will be open until tomorrow. The hotel activation celebrates Converse's effortlessly cool aesthetic with a focus on "counter-culture and this generation's anti-heroes."
This theme is brought to life with celebrity-curated spaces, including rooms designed by rappers Yung Lean, A$AP Nast, Princess Nokia and others. In addition to being reflective of each artist's personal and authentic style, each space spotlights exclusive sneaker styles that will only be available for purchase at the limited time pop-up.
Offering an immersive and Instagrammable experience for sneakerheads, Converse creates a pop-up that embodies exclusivity while appealing to a niche group of young fashion fans.
Image Credit: Converse, Complex