The Nike pop-up store in Rio was created for last year's Olympic games and designed by the studio GTM Cenografia.
The temporary retail space was inspired by "shipping containers and industrial sheds," and at its top features a rapidly changing digital work of art in the form of a cube – created by the Brazilian artist and designer Muti Randolph. The store's shipping container inspiration gives it an industrial aesthetic, which is coupled with a clean and modern interior that neatly displays Nike's products in a minimalist fashion. The interior of the store balances neutral colors with bright pops of neon lights and artwork.
This Nike pop-up's unique inspiration worked to attract customers by doing more than just offering products, and instead by making the purchasing journey much more experiential and engaging.
Shipping Container Athletic Stores
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Sportswear Collab Retail Trucks
Artistic Shipping Container Cafes
Shipping Container Taco Shops
Transformed Trailer Sneaker Stores
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.