Vans New Seoul Store Pays Homage to a Modern Art Exhibition
Josh Thompson-Persaud — May 12, 2021 — Business
References: dezeen
The Van's flagship store, established in Ryse Hotel in Seoul, features a cutting-edge contemporary look achieved through plywood shoe displays. The new store setup was designed by Andrew Caputo, the hotel's architect, and brings a grungy, industrial feel with its exposed concrete walls and rugged displays. The ensemble was inspired by Donald Judd and Carl Andre, two modern-style American artists.
Maintaining close tied with youth culture, Van's new store is designed as an integrally connected extension of the street. The glass windows paired with the plywood shoe displays make the entire store look like a scaled-up display case. The spartan nature of the space allows the brilliantly hued sneakers to pop, instinctively attracting consumers' eyes as they shop. This sparse look takes influence from modern art exhibitions, allowing the quality products to speak for themselves.
Image Credit: Dezeen
Maintaining close tied with youth culture, Van's new store is designed as an integrally connected extension of the street. The glass windows paired with the plywood shoe displays make the entire store look like a scaled-up display case. The spartan nature of the space allows the brilliantly hued sneakers to pop, instinctively attracting consumers' eyes as they shop. This sparse look takes influence from modern art exhibitions, allowing the quality products to speak for themselves.
Image Credit: Dezeen
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