Contemporary Sweedish streetwear label Axel Arigato has introduced an upside-down sneaker pop-up in the Selfridges department store in London. The retail space features "all of the typical, run-of-the-mill materials and fixtures that you would expect to find in an office," however, the design team behind this project created the illusion that all of the ceiling tiles, strip lighting, and footwear displays were upside-down.
Thie upside-down sneaker pop-up is a new foray into branding design for Axel Arigato which is usually associated with "stone displays and pared-back color palettes." The sneakers featured in this creative retail environment, located on the first-floor menswear department in Selfridges, are all silhouettes from the latest season, as well as some carry-over pieces. The upside-down retail installation will be in this location for 12 months.
Image Credit: Axel Arigato
Key Themes Behind This Trend
- Upside-down Retail
- Retail brands can experiment with upside-down store designs to create unique and memorable shopping experiences for customers.
- Creative Branding Installations
- Innovative branding installations, such as Axel Arigato’s upside-down sneaker pop-up, can help brands stand out and differentiate themselves in competitive markets.
- Immersive Shopping Experiences
- Creating immersive shopping experiences that challenge customers’ expectations, like Axel Arigato’s upside-down sneaker pop-up, can help retailers engage customers and foster a sense of brand loyalty.
Where This Applies
- Fashion Retail
- Fashion retailers can experiment with unique store designs and environments, such as upside-down pop-ups, to differentiate themselves in competitive markets and create immersive shopping experiences for customers.
- Branding and Marketing
- Innovative branding and marketing installations, like Axel Arigato’s upside-down sneaker pop-up, can help companies capture consumer attention and differentiate themselves in their respective industries.
- Visual Merchandising
- Visual merchandisers can experiment with unconventional store designs, such as upside-down pop-ups, to create unique and engaging retail environments that drive sales and improve customer experience.
