Reebok's NANO BOX BATTLE celebrated the release of the Nano 7
Katherine Pendrill — January 19, 2017 — Lifestyle
References: eventbrite & list
To celebrate the release of its new CrossFit-specific running shoes, Reebok hosted a NANO BOX BATTLE at its Reebok Fithub in King's Road. Not only did the event give consumers a chance to come out and test the new Nano 7 sneakers, but it also gave CrossFit fans a chance to socialize with other fitness-enthusiasts.
Reebok's NANO BOX BATTLE was held on January 13th at the Reebok Fithub in King's Road. The event was designed as a box battle for CrossFit lovers, where each contestant would be outfitted with the new Nano 7 shoes. Reebok Brand Ambassadors offered tips and advice throughout the competition and even hosted an additional 'Power Your Progress' challenge. Throughout the event, a DJ blasted high-energy music to keep the athletes going and healthy food and drinks were served for those who needed to refuel.
With branded vouchers and exclusive Nano 7 T-shirts up for grabs, the event provided a fun way for CrossFit fans to engage with the Reebok brand.
Reebok's NANO BOX BATTLE was held on January 13th at the Reebok Fithub in King's Road. The event was designed as a box battle for CrossFit lovers, where each contestant would be outfitted with the new Nano 7 shoes. Reebok Brand Ambassadors offered tips and advice throughout the competition and even hosted an additional 'Power Your Progress' challenge. Throughout the event, a DJ blasted high-energy music to keep the athletes going and healthy food and drinks were served for those who needed to refuel.
With branded vouchers and exclusive Nano 7 T-shirts up for grabs, the event provided a fun way for CrossFit fans to engage with the Reebok brand.
Trend Themes
1. Crossfit-specific Running Shoes - Opportunity for brands to create specialized athletic footwear for specific sports or fitness activities.
2. Box Battles for Fitness Enthusiasts - Potential for organizing competitive events that bring together fitness enthusiasts and promote brand engagement.
3. Power Your Progress Challenges - Opportunity to create additional challenges or activities within fitness events to enhance participant experience and brand loyalty.
Industry Implications
1. Sportswear and Athletic Footwear - Brands in the sportswear industry can develop specialized footwear for specific sports or fitness activities.
2. Fitness Event Organizers - Companies specializing in organizing fitness events can create box battles or similar competitions to engage fitness enthusiasts.
3. Event Catering and Food Services - Opportunity for event catering companies to offer healthy food and drinks options for fitness events and competitions.
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