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30 Wellness-Themed Alcohol Innovations

From In-Bar Ice Baths to Cycling Wine Tours

— September 11, 2017 — Lifestyle
These wellness-themed alcohol innovations range from superfood-infused cocktails to in-bar ice baths like Amstel's 'Cold Tub Pub' activation. In addition to offering the brand's cool beverage to visitors, the pop-up featured an ice bath option for cyclists following the Prudential Ride London race.

Similar events to note include the 'Classics & Classics' pop-up bar which paired craft Sauvelle Vodka cocktails with The Drop Date's top sneaker picks. The unique activation embraced consumers' growing obsession with athleisure and wellness, proving that indulgences are even more enjoyable when enjoyed in moderation, and balanced with healthy lifestyle choices.

Other wellness-themed alcohol innovations include Barbell Brew's high protein beer blend, and the ETHOS boutique gym concept which pairs high intensity workouts with rejuvenating spaces, and an in-house bar serving healthy drink mixes and wine blends.
6.8
Score
Popularity
Activity
Freshness
25
Sudsy Cycling Relay Races
Sudsy Cycling Relay Races
Jones College's 'Beer Bike' Race Pairs Legs of a Cycling Relay with Beer
<
24
Thorny Elderflower Cocktails
Thorny Elderflower Cocktails
This Seasonal Champagne Drink is Infused with Prickly Gooseberries
<
23
Irish Holiday Fun Runs
Irish Holiday Fun Runs
'The Shamrock Run Provides' a Fun Way to Celebrate St. Patrick's Day
<
22
Boozy Brunch Marathons
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
<
21
Wine-Infused Face Masks
Wine-Infused Face Masks
Miss Spa's Newest Face Sheet Mask Features Red Wine Extract
<
20
Healthy Avocado Margaritas
Healthy Avocado Margaritas
This Blended Fruit Drink Contains Avocado for Added Creaminess
<
19
Uplifting Turmeric Cocktails
Uplifting Turmeric Cocktails
Sandlot's Superfood Cocktail Gets Its Bright Color from Turmeric
<
18
Cocktail-Inspired Energy Drinks
Cocktail-Inspired Energy Drinks
BLU Premium Drinks in Tequila and Mojito are Alcohol-Free
<
17
Vitamin-Based Hangover Pills
Vitamin-Based Hangover Pills
The 'Flyby' Supplements are a Preventative Cure for Hangovers
<
16
Wine-Infused Overnight Masks
Wine-Infused Overnight Masks
Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants
<
15
Cocktail-Inspired Yogurt Drinks
Cocktail-Inspired Yogurt Drinks
This Vilvi Yogurt Product Takes Flavor Cues from a Piña Colada
<
14
Energizing Cocktail Mixers
Energizing Cocktail Mixers
Kicktail Energy Mixers Remix Cocktail Mixers with Energizing Additions
<
13
Canned Smoothie Cocktails
Canned Smoothie Cocktails
The JUICEBAR COCKTAILS Adult Cocktail Beverages are All-Natural
<
12
Cocktail-Inspired Teas
Cocktail-Inspired Teas
PostTea's Cocktail Tea Product Takes Inspiration from Gin & Tonic
<
11
Charcoal-Infused Cocktails
Charcoal-Infused Cocktails
'The Dark Night' is a Dark, Detoxifying Drink Served at Minnow
<
10
Protein-Enriched Beers
Protein-Enriched Beers
This High-Protein Beer is Designed for Health-Conscious Beer Drinkers
<
9
Vitamin-Enriched Sparkling Waters
Vitamin-Enriched Sparkling Waters
The Purity Organic Sparkling Beverages Contain Real Juice
<
8
Alcoholic Kombucha Tonics
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
<
7
Hangover-Preventing Wine Wands
Hangover-Preventing Wine Wands
The Wand from Pure Wine Filters Out Hangover-Causing Elements
<
6
Alcoholic Seltzer Drinks
Alcoholic Seltzer Drinks
White Claw Hard Seltzer Puts a Boozy Twist on Sparkling Water
<
5
Wine-Soaked Spa Experiences
Wine-Soaked Spa Experiences
New York's Aire Ancient Baths Spa Offers a Luxurious Red Wine Bath
<
4
Restorative Hangover Bars
Restorative Hangover Bars
The 'Matt Hangover Bar' Supplies Beds, Inhalable Oxygen and More
<
3
Hybrid Wellness Studios
Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
<
2
All-Natural Vodka Cocktails
All-Natural Vodka Cocktails
Trend Hunter Talks to Dan Beach and Neetu Godara of SoCIAL LITE Vodka
<
1
Surf Bar Pop-Ups
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
<