Uplifting Turmeric Cocktails

Sandlot's Superfood Cocktail Gets Its Bright Color from Turmeric

Although the 'Fire on the Mountain' drink served at Sandlot in Baltimore looks deceptively like a freshly pressed juice, it is actually a superfood cocktail that gets its bright, warm coloring from turmeric.

When it came to creating the Fire on the Mountain cocktail, bar manager Andrew Nichols says: “I wanted to create a savory, spicy smoothie that had booze in it." As well as being a noteworthy menu item for its color, the drink boasts a high amount of Vitamin D, which is known to be beneficial for combating seasonal depression.

As a superfood with a multitude of health benefits, turmeric is now the star ingredient in a number of new restaurant and bar creations, including everything from golden milk lattes to canned drinks.

Turmeric Beverage Trend
The use of turmeric in beverages is a rising trend, offering health benefits and vibrant colors.
Superfood Cocktail Trend
Superfood cocktails, like the Fire on the Mountain drink, are gaining popularity as a way to combine nutrition and boozy beverages.
Functional Ingredients Trend
Using functional ingredients like turmeric in cocktails and drinks is becoming more common to offer added health benefits.

Who This Affects Most

Restaurant Industry
Restaurants can explore incorporating turmeric into their beverage menus to attract health-conscious customers and differentiate themselves.
Bar Industry
Bars can experiment with superfood cocktails to create unique offerings and appeal to health-conscious drinkers.
Functional Beverage Industry
Functional beverage companies can develop turmeric-based drinks to tap into the growing demand for both health-conscious and flavorful options.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 7%
Freshness 8%

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