ETHOS is a new fitness boutique studio that's based in London, UK. Indian philosophy, Sanskrit and biotechnology are three of the interests of the founders that come together in this space. While there are plenty of gyms for grueling workouts, yoga studios for relaxation and shops that offer healthy refreshments, ETHOS brands itself as a "hybrid fitness studio" where Londoners can find challenges, comfort and nourishment all in one place.
The brand's attitudes on "mind body alchemy" are communicated through simple symbols and powerful words like balance, restore and master, which appeal to those with a desire for self-improvement on all fronts.
After indulging in a yoga, barre, HIIT or cycling class, visitors have the chance to further fulfill their goals by undergoing assessments in the FitLab or refuel at the café bar with wine or superfood snacks.