Whether they are for aesthetic purposes or practical ones, these 2016 customization trends are not something to be looked over. These trends are indicative of consumer needs and desires in a highly personal way, making them crucial in understanding how different demographics work. Some of the more prominent trends come in the form of 3D technology used for customization purposes, and functional customization that eases people's lives.
One particular example of the former is the 'Love and Robots' jewelry service. The company offers 3D jewelry that can be customized based on the weather of any location in the world, at any time – giving it the potential to be highly personal. This service incorporates tech to cater to consumers seeking to customize the process of expressing sentiment to their loved ones.
Customization can also be used to cater to demographics who require practical items, with an example being the 'From 2D to 3D' furniture created by Jongha Choi. These items are perfect for people who live in small spaces, as they can be converted into seats and tables, and then folded and placed on walls as art to optimize the surrounding space. This trend is a reactionary response to the rise of micro-living lifestyles, and the need for people to adjust their lifestyles to fit these smaller spaces – with home customization playing a key role in this process.
Trend Hunter's 2017 Trend Report reveals a variety of innovations in how to directly appeal to consumers in ways that are streamlined and influential.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
