These personalized LEGO figurines take after the person that orders them.
The service is offered as part of Firebox's 'Brick Yourself' project and involves creating LEGO figurines in a person's likeness. Anyone who wants a personalized LEGO character can send the company a picture of themselves as well as some personal information including random facts, a preferred quote, hobbies and outfit preferences. The creative minds behind the Brick Yourself products will then create a figurine with the information they were provided to create it. The figurines come in a boxed frame for the user to hang up or place anywhere in their home or office.
These toys show the necessity of building relationships with consumers by targeting them on a more personal level.