The LEGO x Room Copenhagen Collection is Charming
Michael Hemsworth — November 29, 2021 — Art & Design
References: yankodesign
The LEGO x Room Copenhagen collection has been unveiled as a collaboration lineup of home decor products for avid fans of the building block brand to incorporate into their living space. The collection includes a number of pieces such as storage boxes, wall-mounted units and more that are each emblazoned with the recognizable aesthetic of LEGO building blocks. The various pieces are all crafted from premium wood rather than plastic material like the toys to maximize its suitability for placement in an adult home.
The LEGO x Room Copenhagen collection takes a playful yet posh approach to home decor that will no doubt be of interest to consumers seeking to incorporate a carefree aesthetic into their space.
The LEGO x Room Copenhagen collection takes a playful yet posh approach to home decor that will no doubt be of interest to consumers seeking to incorporate a carefree aesthetic into their space.
Trend Themes
1. Building Block-inspired Decor - The trend of incorporating toys and game design into home decor represents an opportunity for manufacturers to expand beyond traditional offerings and tap into a wider market of home buyers seeking playful yet functional pieces.
2. Premium Materials in Toy-inspired Decor - As seen with the LEGO x Room Copenhagen collection, the use of premium materials such as wood can add an element of sophistication to toy-inspired home decor, appealing to an adult demographic.
3. Nostalgia-inspired Home Decor - The popularity of the LEGO x Room Copenhagen collection shows that there is an appetite among consumers for nostalgic pieces that bring back fond memories of childhood.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers have the opportunity to tap into the playful and nostalgic home decor trend by adding toy and game design elements to their product lines.
2. Home Decor Retail - Home decor retailers can expand their offerings by incorporating pieces inspired by toys and games, appealing to a wider market of consumers looking for unique and playful decor items.
3. Toy Manufacturing - Toy manufacturers have the potential to expand their market beyond children by creating product lines that appeal to adults, such as premium home decor collections like the LEGO x Room Copenhagen collaboration.
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