LEGO is preparing for the Halloween season around the corner with a slew of horror posters done from a playful angle. There are six comic book-style posters that recreate LEGO experiences at home. This includes LEGO pieces just mysteriously disappearing during building sessions or the dreaded feeling of accidentally stepping on a LEGO brick.
The LEGO Building Nightmares posters can be grabbed at the LEGO Insiders Rewards Center. Additionally, each illustration is printed with a special coating that is able to glow in the dark. It is printed on top of premium paper and to become a LEGO Insider, users simply create an account online. They can then obtain the designs with a total of 1,750 points and there are only 5,400 copies for each illustration.
Image Credit: LEGO
Why This Trend Is Growing
- LEGO Playful Horror Posters
- The release of LEGO's comic book-style horror posters offers a playful twist on traditional Halloween decorations.
- Glow-in-the-dark Poster Printing
- The use of a special coating to make the LEGO horror posters glow in the dark adds an interactive element to the Halloween experience.
- Limited Edition Poster Designs
- The limited number of copies available for each LEGO horror poster design creates a sense of exclusivity and collectability.
Industries Being Reshaped
- Toy Manufacturing
- The LEGO horror posters showcase a unique way for toy manufacturers to tap into the Halloween market and offer alternative products to traditional toys.
- Printing and Publishing
- The use of glow-in-the-dark coatings on posters presents an opportunity for printing and publishing companies to offer unique and engaging printing techniques to their clients.
- Collectibles and Memorabilia
- The limited edition nature of the LEGO horror posters appeals to the collectibles and memorabilia industry, providing an opportunity for niche market products.
