The creative team at 'Human After All' designed multiple decks of Facebook playing cards to showcase the social media platform's annual marketing insights. Each card is colorfully illustrated with an image and a statistical fact. For example, one card reads “94.3 interactions relating to Mother’s Day occurred on Facebook on the day itself.”
The design team created over 1,000 decks of cards, which were distributed to various agencies that work with Facebook. Each agency received 52 Facebook playing cards with engaging insights ranging "from Santa to Star Wars, from Jay Z to Jon Snow."
This unique tactic is a clever way for Facebook to continue strengthening it business-to-business connections. Providing each agency with a personalized deck of cards emphasizes the importance of each relationship, while highlighting the most relevant insights for each corporation.
What Makes This Trend Stand Out
- Personalized Marketing
- Facebook's creation of personalized playing cards highlights the importance of understanding consumer preferences and tailoring marketing strategies.
- Tactile Marketing
- The use of physical playing cards as a marketing tool can create a more memorable and engaging experience for consumers.
- Data Visualization
- Facebook's use of illustrated playing cards to showcase statistical insights demonstrates the value and impact of effective data visualization.
Sectors Adopting This
- Marketing and Advertising
- The use of playing cards as a tactile marketing tool creates an opportunity for companies to engage with consumers in a unique and memorable way.
- Printing and Publishing
- The creation of personalized decks of playing cards presents an opportunity for printing and publishing industries to expand their offerings beyond traditional media.
- Data Analytics
- The use of illustrated playing cards to showcase data insights highlights the potential for innovative data visualization techniques to improve communication and understanding of complex information.
