The creative team at 'Human After All' designed multiple decks of Facebook playing cards to showcase the social media platform's annual marketing insights. Each card is colorfully illustrated with an image and a statistical fact. For example, one card reads “94.3 interactions relating to Mother’s Day occurred on Facebook on the day itself.”
The design team created over 1,000 decks of cards, which were distributed to various agencies that work with Facebook. Each agency received 52 Facebook playing cards with engaging insights ranging "from Santa to Star Wars, from Jay Z to Jon Snow."
This unique tactic is a clever way for Facebook to continue strengthening it business-to-business connections. Providing each agency with a personalized deck of cards emphasizes the importance of each relationship, while highlighting the most relevant insights for each corporation.