'Akris' is a luxury fashion, accessory and lifestyle brand and its newest campaign 'Create Your Aidentity' provides customizable bags for its consumers.
This coming fall, Akris is offering a bespoke service in its stores, giving consumers the ability to choose between different variations of the same purse to customize it to their stylistic needs and preferences. Customers are able to choose between 15 different colored leathers for the base of the purse, while also choosing their own metal hardware, closures and personal monogram. The bags come in a trapezoidal shape in different sizes and are able to transform into a tote or bucket style.
These customizable bags are able to suit the needs of Akris' consumers while also promoting the brand itself.