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30 Consumption-Reducing Innovations

From Anti-Shopping Events to Essential Clothing Subscriptions

— August 16, 2017 — Marketing
These consumption-reducing innovations range from anti-shopping community events to hyper-minimalist e-retailers that offer a product range solely consisting of black clothing and accessories. While Hubbub's #BrightFriday campaign encourages consumers to take a break from spending on a day that is normally reserved for deal-finding rituals, subscription service LOT delivers a wardrobe of basics directly to one's door. LOT's all-black products range from the perfect cotton t-shirt to plain hat, or sneaker accessories that are designed with function and versatility in mind.

Other consumption-reducing innovations include De Blangy's transformative nail polish, which alters its color scheme depending on room temperature. This color-changing effect makes the product a favorite among adventurous beauty fans, seeking variety without having to invest in multiple products. Additionally, Odacite's custom skincare is designed to combat consumers' specific concerns and can be personalized via the brand's virtual lab before purchase.
6.5
Score
Popularity
Activity
Freshness
30
Anti-Consumerism Outdoor Ads
Anti-Consumerism Outdoor Ads
The REI #OptOutside Campaign Discourages Black Friday Shopping
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29
Sustainable Airplane Blankets
Sustainable Airplane Blankets
Emirates' ecoTHREAD Blankets are Made of Recycled Plastic Bottles
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28
Color-Changing Gel Nail Polishes
Color-Changing Gel Nail Polishes
De Blangy's Transformative Gel Polish is Temperature-Activated
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27
Affordable Dual-Purpose Blush Sticks
Affordable Dual-Purpose Blush Sticks
The Sephora Collection Blush & Luminizer is Great for Travel
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26
Accessible Luxury Luggage
Accessible Luxury Luggage
Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online
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25
Two-in-One Cream Containers
Two-in-One Cream Containers
Amore Pacific's Eye Cream Packaging Features a Dual Design
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24
Recycled Stick-Lined Walls
Recycled Stick-Lined Walls
Aesop Georgetown's Walls Consist of Over 30,000 Sticks
<
23
Two-Sided Liquid Eyeliners
Two-Sided Liquid Eyeliners
Flirt Cosmetics' 'Dot Dot Dot Dual Eyeliner' is a Two-in-One Tool
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22
Multipurpose Carryall Campaigns
Multipurpose Carryall Campaigns
This Campaign Suggests Alternate Uses for the IKEA Frakta Bag
<
21
Anti-Shopping Community Events
Anti-Shopping Community Events
Hubbub's #BrightFriday Campaign Asks Shoppers to Ditch Black Friday
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20
Online Clothes-Swapping Platforms
Online Clothes-Swapping Platforms
'LENA the Fashion Library' is a Dynamic Online Walk-In Closet
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19
Sustainable Bamboo Slip-Ons
Sustainable Bamboo Slip-Ons
'Bam-On' Shoes are Made from Bamboo Recovered from Construction Sites
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18
Black-Only Style Subscriptions
Black-Only Style Subscriptions
Subscription Service LOT Delivers All Black Basics to Your Door
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17
High End Rental Experiences
High End Rental Experiences
The New Neiman Marcus Outlet Includes Rent the Runway Styles
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16
Transformative Jacket-Bag Hybrids
Transformative Jacket-Bag Hybrids
The 'Duoket' Transforms from a Bag to a Jacket and Vice Versa
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15
Retailer Lifestyle Workshops
Retailer Lifestyle Workshops
The IKEA Live Lagom Event Series is Encouraging Sustainable Living
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14
Ultra-Recycled Winter Clothing
Ultra-Recycled Winter Clothing
Patagonia's 'Re\Collection' Line Maximizes Recycled Material
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13
Experiential Footwear Labs
Experiential Footwear Labs
Timberland's New Retail Concept Shop Has Been Dubbed the 'Tree Lab'
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12
Recycled Sneaker Containers
Recycled Sneaker Containers
The New Nike Air Max Container is Made from Lids and Drink Containers
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11
Personalized Skincare Collections
Personalized Skincare Collections
Sans Ceuticals' Personal Prescription Notes Individual Issues
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10
Zero Waste Sunglasses
Zero Waste Sunglasses
The 3D Printed Sunglasses From w.r.yuma are Made Out of Recycled Materials
<
9
Self-Cleaning Brushes
Self-Cleaning Brushes
This Hygienic Hairbrush Solves the Problem of Dirty Brushes
<
8
Recycled Cotton Jeans
Recycled Cotton Jeans
The Newest Levi's Jeans are Made Out of Old Cotton T-Shirts
<
7
Customized Skin Care Lines
Customized Skin Care Lines
These Kits Target Skin Problems That Are Specific to the User
<
6
Gender-Fluid Product Lines
Gender-Fluid Product Lines
App Makers Toca Boca Debut Gender Neutral Products for Kids
<
5
Adjustable Style Stilettos
Adjustable Style Stilettos
The Cherre 'GENA' Adjustable Height Heels Shift Styles in Seconds
<
4
Reversible Fitness Leggings
Reversible Fitness Leggings
Sweaty Betty's 'Urdhva' Reversible Leggings Boast a Two-in-One Design
<
3
Waste-Reduction Cafes
Waste-Reduction Cafes
Handsome Her Features a Wall with Dozens of Mugs to Take To-Go
<
2
Fair Trade Workwear Collections
Fair Trade Workwear Collections
The Patagonia Workwear Line is Made With Eco-Friendly Hemp
<
1
Transformative Luxury Bags
Transformative Luxury Bags
These Customizable Bags Can Be Shaped into Different Styles
<