Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online

 - Jun 16, 2017
References: awaytravel & awaytravel
Selling its products exclusively online, Away is a luxury luggage maker that offers affordable versions of its high-end product -- making quality pieces accessible to a larger group. Described as "first class luggage, at coach prices," the brand's products are designed with convenience and versatility in mind, without skipping out on aesthetics in the process.

"To give the world access to better luggage, Away takes the direct-to-consumer approach," using top quality materials without spending as much as its competitors to create its products. Whether opting for a small, medium, or large bag, or a set of three wheeled carryalls, consumers can trust they are investing in well-made and durable products that won't break the bank. In addition to selling its products exclusively online, Away's referral system makes it possible for consumers to refer a friend to the e-retailer, ultimately garnering rewards from the brand, while the friend receives access to a referral discount code.

Seeking well-made products that are elegant, socially conscious, and affordable can often be a difficult feat for most Millennials. Away's direct-to-consumer business model make high quality products more widely accessible without requiring the same high price offered by competing luxury or heritage brands.