The all-new Away Softside line fuses functionality with style and aligns with the preferences of consumers who prefer alternatives to hardside travel bags.
Although Away hardside suitcases provide a functional, quality and stylish solution that meets the needs of many travelers, Away saw the opportunity to cater to a new customer base with softside solutions. The brand found that more than 50% of luggage sales in the United States are softside luggage and over 90 million United States travelers use softside luggage exclusively.
The Away Softside line shares customer-beloved features in a new format: sleek, modern style with supportive design details for travelers like the brand's signature compression system and custom pad. Crafted from lightweight, high-strength nylon, the luggage designs are durable with abrasion-resistant, water-repellant qualities.
What's Driving This Trend
- Lightweight Travel Solutions
- Rising consumer demand for lightweight luggage design with durable materials.
- Functionality-combined-with-style
- Combining modern aesthetics with functional, traveler-friendly features brings a new dimension to travel convenience.
- Softside Luggage Preference
- A significant market shift towards softside luggage, with over 50% of sales in this category, reveals evolving consumer preferences.
Who This Affects Most
- Travel Goods Manufacturing
- Manufacturers can capitalize on the trend towards durable and stylish softside luggage.
- Nylon Production
- Nylon producers can see rising demand for high-strength, lightweight materials in the travel industry.
- E-commerce
- E-commerce platforms can offer a curated selection of innovative softside luggage to capture this growing market segment.
