Affordable Dual-Purpose Blush Sticks

The Sephora Collection Blush & Luminizer is Great for Travel

The Sephora Collection Blush & Luminizer On the Go Sticks are ideal for consumers who need a product that enables them to quickly touch up their makeup while they're out of the house, as well as those who are just looking for a convenient product that's fast to use.

The Blush & Luminizer sticks come in four different shades, which vary from rosy pink to sparkling bronze, which allows them to be used as a contouring product, a highlighter, or a traditional blush.

As the products have a cream-based formula, they glide onto the skin with ease and can be blended with other products flawlessly. Despite the cream base of the Blush & Luminizer sticks, they have a powder finish, making them great for all skin types.

Dual-purpose Makeup
Opportunity for creating multi-functional beauty products that serve multiple purposes.
On-the-go Cosmetics
Disruptive innovation opportunity for travel-friendly makeup products that can be easily applied outside of the house.
Cream-to-powder Formulas
Potential for developing beauty products with cream-based formulas that transform into a powder finish.

Industries Being Reshaped

Beauty and Cosmetics
Innovative beauty brands can capitalize on the demand for dual-purpose makeup products to cater to busy consumers.
Travel Accessories
Opportunity for travel industry businesses to offer on-the-go cosmetics as part of their travel accessory offerings.
Manufacturing and Packaging
Companies specializing in cosmetic manufacturing and packaging can explore cream-to-powder formulas for their product lines.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 57%
Freshness 8%