Maybelline New York unveiled its new Sunkisser Multi-Use Liquid Blush and Bronzer to kick off the summer and give the appearance of cheeks that have been kissed by the sun itself.
Easy to blend, this non-sticky Blush and Bronzer comes in eight different shades that complement hues and provide buildable coverage on cheeks. The Sunkisser Multi-Use Liquid Blush and Bronzer range comes in a selection of colors that can interchangeably be used as either a blush or bronzer to form a natural-looking glow that lasts up to 12 hours. Due to its highly pigmented formulation, Maybelline recommends applying a few dots of a lighter, pink, or peachy shade as a blush and a deeper shade to act as a bronzer along each cheek before blending for the ultimate flush.
Image Credit: Lyko
What's Driving This Trend
- Multifunctional Beauty Products
- Versatile cosmetics that serve multiple purposes, like Maybelline's Sunkisser, appeal to consumers seeking streamlined beauty routines.
- Highly Pigmented Cosmetics
- Products with intense pigmentation offer greater color payoff and longevity, attracting customers interested in vibrant and durable makeup options.
- Non-sticky Makeup Formulations
- Non-tacky makeup formulations enhance user comfort and wearability, catering to those who dislike the heavy feel of traditional products.
Who This Affects Most
- Cosmetics Industry
- Innovative formulations in the beauty sector, like non-sticky liquid cosmetics, elevate user experience and set new benchmarks for product performance.
- Personal Care Industry
- Hybrid personal care items that offer multifunctional benefits are reshaping consumer habits towards more minimalistic beauty routines.
- Fashion and Beauty Retail
- The retail landscape for fashion and beauty products is evolving with the introduction of user-friendly and versatile makeup items that simplify daily routines.
