Aesop Georgetown, a hair and skincare retailer located in the historic Washington, DC, neighborhood, has recently received a redesign from New York studio Tacklebox. Though visually striking, the redesign is most notable for the quality of the materials used: the walls are lined with 30,000 sticks that are each over 100 years old.
Of course, the sticks lining the walls of Aesop Georgetown aren't just any old pieces of wood. Georgetown thrived through the early years of the American republic thanks to the help of the tobacco trade that flowed through the area on the banks of the Potomac River. Tobacco barns in and around Georgetown would use southern pine sticks to dry the leaves, and the walls of Aesop Georgetown are lined with these selfsame simple tools.
Why This Trend Is Growing
- Upcycled Materials
- Opportunity for businesses to explore the use of reclaimed materials in innovative ways, such as lining walls with old sticks.
- Sustainable Interior Design
- Potential to incorporate eco-friendly design elements into retail spaces, like using recycled materials for aesthetic purposes.
- Historical Storytelling
- An opportunity for businesses to leverage historical significance of materials to create unique and engaging narratives within their spaces.
Industries Being Reshaped
- Retail
- Retailers can explore sustainable and unique interior design concepts to enhance customer experiences and differentiate themselves from competitors.
- Architecture
- Architects and designers can seek inspiration from historical and reclaimed materials to create visually appealing and environmentally conscious spaces.
- Sustainability
- The use of upcycled materials in interior design offers an opportunity to promote sustainable practices and reduce environmental impact.
