Contemporary skin and body care brand Aesop, which is known for its elegant aesthetics, has recently debuted an incense collection featuring three fragrances. This release is a first for the brand.
Aesop's inaugural incense collection is "crafted in Japan by a centuries-old incense atelier" and in collaboration with Barnabé Fillion. Staying true to the origin of craftsmanship, the incense aromas "take their names from well-known diaries by Japanese authors from the Heian period." Kagerous, for example, boasts a blend of woody and earthy aromas derived from vetiver, igusa, and sandalwood. Sarashina, on the other hand, is a warmer woody fragrance combining sandalwood with clove and cinnamon. Finally, the Murasaki incense features the "fresh woody resins of hinoki" with a similar spice profile as Sarashina.
Image Credit: Aesop
Why This Trend Is Growing
- Japanese-inspired Aromas
- Expanding into the incense industry with a collection crafted by a centuries-old incense atelier in Japan presents an opportunity for Aesop to offer unique Japanese-inspired aromas for its skincare customers.
- Nontraditional Product Line Expansion
- Aesop's introduction of an incense collection, as a nontraditional product line expansion, presents an opportunity for the brand to offer its customers a multi-sensory experience to complement its already successful line of skincare products.
- Sustainability and Craftsmanship
- Partnering with a centuries-old incense atelier reinforces Aesop's commitment to sustainability and craftsmanship, presenting an opportunity to disrupt the luxury skincare industry with more sustainability-focused products.
Industries Being Reshaped
- Luxury Skincare
- Aesop's inaugural incense collection presents an opportunity for the luxury skincare industry to branch out into multi-sensory experiences.
- Incense Manufacturing
- Aesop's collaboration with a centuries-old incense atelier in Japan presents an opportunity for incense manufacturers to partner with luxury brands and expand their reach into the skincare industry.
- Sustainability-focused Luxury Products
- Aesop's dedication to partnering with sustainable and artisanal manufacturers presents an opportunity for the luxury brand industry to focus on sustainability and craftsmanship while offering unique products to consumers.
