Most people deal with at least one skin problem at some point in their lives and Odacite's customized skin care kit aims to target those skin concerns.
Each of the 'Discovery Kits' come with the Californian skin care lines' preexisting 'Time Release Delivery Creme' as well as four small, highly concentrated serums that have a variety of benefits. There are four different kits targeted for specific issues such as skin repair, oily skin, dull skin and dryness. The serums are very potent and can be mixed with the cream and applied to the face, or can be used on their own as concentrated spot treatments. The customized skin care kit features natural ingredients such as acai, rosehip, blueberry and lavender.
By creating a line of potent but natural skin care products, consumers have the option of resolving their skin issues without having to worry about putting chemicals on their skin.
What's Driving This Trend
- Customized Skin Care
- Companies can offer personalized skin care kits with specific and potent serums to address customers' unique skin concerns.
- Concentrated Skin Care Serums
- Developing highly concentrated and potent serums to address specific skin issues can be a disruptive innovation opportunity for skin care companies.
- Natural Skin Care Products
- Brands can focus on creating natural and chemical-free skin care products to cater to consumers who prioritize health and wellness.
Who This Affects Most
- Skin Care
- Skin care companies can innovate by catering to customers' unique skin care concerns and offering potent and personalized solutions.
- Beauty
- The beauty industry can offer personalized skin care solutions to address customers' unique skin concerns, tapping into the growing need for natural and chemical-free products.
- Wellness
- Creating natural and chemical-free skin care products can be a disruptive innovation for the wellness industry which focuses on promoting overall health and wellbeing.
