While many people are spending the day after Thanksgiving in a frenzy of holiday shopping, a UK charity has created an event called '#BrightFriday' that encourages shoppers to steer clear of Black Friday sales. With the goal of encouraging shoppers to "create memories rather than buying them," the event is likely to appeal to the growing number of consumers who have tired of the Black Friday tradition.
#BrightFriday is a multi-day event hosted by the Hubbub Foundation. The event takes place in the city of Brighton and involves activities such as pop-up salons, textile installations, comedy shows and even a satire fashion magazine called 'FAUX.' The organizers have even created a Bright Friday Spotify playlists so those who can't attend the event can still distract themselves from tempting Black Friday deals.
With so many free activities taking place, the event gives consumers a perfect alternative to Black Friday shopping.