Top 70 Sports Trends in August

From VR Swimming Lessons to Female-Empowering Athlete Ads

— August 27, 2016 — Lifestyle
These August 2016 sports trends range from VR swimming lessons to female-empowering athlete ads that dispel common stereotypes related to women in sports. In addition to inspiring commercials and charitable sports brand initiatives, other standouts include art exhibitions that pay tribute to the history of basketball. Furthermore, the month's niche textile innovations are aiming to change the way sportswear is crafted and are also promoting sustainability.

Notable examples like recycled condom sportswear are environmentally conscious while boosting a wearer's level of performance while others -- like Nike's flexible and supportive sports bras -- are available in 29 inclusive sizes.

Additional August 2016 sports trends include affordable fitness tracker wearables and titanium running knives that are designed for those seeking a versatile tool while navigating the great outdoors.
6.3
Score
Popularity
Activity
Freshness
69
Drone-Filmed Free Climbs
Drone-Filmed Free Climbs
These Daredevils Free Climbed the Eiffel Tower and Captured It with a UAV
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68
Charitable Marathon Sponsorships
Charitable Marathon Sponsorships
The Great India Run's Apparel Needs Are Supported By Adidas
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67
Antimicrobial Rowing Suits
Antimicrobial Rowing Suits
This Antimicrobial Suit Will Keep Olympians Safe From Contaminants
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66
Chip-Embedded Footballs
Chip-Embedded Footballs
These Smart Footballs Will Be Used for the NFL's 'Thursday Night Football'
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65
Apologetic Basketball Ads
Apologetic Basketball Ads
Canada Basketball Celebrated the Sport's Anniversary by Saying "Sorry"
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64
Mobile Basketball Hoops
Mobile Basketball Hoops
'Volksparking' Maximizes Space for Playing Basketball in the City
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63
Twitter Tennis Broadcasts
Twitter Tennis Broadcasts
Twitter is Live Streaming Sports With its First-Ever Wimbeldon Coverage
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62
Virtual Tennis Experiences
Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
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61
Automated Wheelchair Training Systems
Automated Wheelchair Training Systems
BAE Systems' Novel Indoor System Helps Paralympians Train
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60
Terrain-Analyzing Golf Putters
Terrain-Analyzing Golf Putters
DT's 'Smart Putter' Aims to Make Perfecting Golfers' Putting Easier
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59
Charitable Holiday Promotions
Charitable Holiday Promotions
This Retailer's Holiday Deals Include In-Store and Online Plans
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58
Annual Sports Holiday Campaigns
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
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57
Social Golf Apps
Social Golf Apps
The Buddie Golf App Helps You Build Friendships Over Golf
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56
Sports Coverage Collaborations
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
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55
Leisurely Sports Games
Leisurely Sports Games
The VR 'Rec Room' Game is Part Chatroom and Part Online Multiplayer Game
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54
360-Degree Baseball Replays
360-Degree Baseball Replays
The MLB is Bringing Immersive Replays to Its All-Star Game
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53
Dedicated Combat Sports Apps
Dedicated Combat Sports Apps
This MMA App Offers Live Coverage and In-Depth Analysis
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52
Olympic-Inspired Sunglasses
Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
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51
Sporty Promotional Cans
Sporty Promotional Cans
This Molson Coors Packaging Advertises the Coors Light Games
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50
Basketball Star Letters
Basketball Star Letters
LA Lakers' Kobe Bryant Writes a Letter to His Younger Self
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49
Professional Sports Partnerships
Professional Sports Partnerships
The NBA and Tissot Partnerd to Create a New Shot Clock
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48
Waterproof MP3 Players
Waterproof MP3 Players
Pyle Audio Created a Durable MP3 Player for Outdoor Sports
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47
Olympic-Inspired Watch Bands
Olympic-Inspired Watch Bands
Apple Released National Flag Watch Bands, But Only In Rio
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46
Record-Breaking Fitness Classes
Record-Breaking Fitness Classes
Müllerlight Created the World's Largest Exercise Ball Workout
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45
Imperfect Athlete Commercials
Imperfect Athlete Commercials
Ronda Rousey is the Star of the #NeverPerfect Reebok Campaign
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44
Deep-Sea Dive Cameras
Deep-Sea Dive Cameras
The 'Octospot' is a Camera Designed By Divers for Divers
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43
Trans-Positive Sports Collections
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
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42
Gamified Anime Marathons
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
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41
Condom-Made Sportswear
Condom-Made Sportswear
SKYN Condoms and Sid Lee Used Condom Material to Develop a Jumpsuit
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40
Modular Skateboard Accessories
Modular Skateboard Accessories
The R Kit Electric Drive Boosts Your Skateboard's Power
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39
Hockey Stick Bottle Openers
Hockey Stick Bottle Openers
This Sport Bottle Opener is Made from the End of Real Hockey Sticks
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38
Rugged Mobility Scooters
Rugged Mobility Scooters
The Boomer Beast Helps Users With Mobility Issues to Embrace the Outdoors
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37
Lightweight Ventilated Shoes
Lightweight Ventilated Shoes
This Lightweight Shoe Blends Flyknit Construction With Air Max Design
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36
Performance-Boosting Baseball Cleats
Performance-Boosting Baseball Cleats
The Nike Zoom Trout 3 Shoes Maximize Baseball Performance
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35
Snazzy Soccer Apparel
Snazzy Soccer Apparel
The New Barcelona Away Kit Features Flashy Shades Of Purple and Pink
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34
Spectacular Soccer Apparel
Spectacular Soccer Apparel
The New Liverpool Home Kit Promises Optimum Performance and Style
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33
Spontaneous Soda Ads
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
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32
Ceremonial Athletic Jackets
Ceremonial Athletic Jackets
These Nike Team Jackets Are Designed For Medal-Receiving Olympians
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31
Athletic Female Empowerment Ads
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
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30
Magisterial Soccer Shoes
Magisterial Soccer Shoes
This New Nike Magista Soccer Shoe Promises Next-Level Performance
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29
Spiked Sprinting Shoes
Spiked Sprinting Shoes
These Nike Shoes Are Designed For Jamaica's Shelly-Ann Fraser-Pryce
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28
Patriotic Beach Parties
Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
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27
Resuscitated Running Shoes
Resuscitated Running Shoes
These Nike Running Shoes Revisit Classic Sportswear Constructions
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26
Multisport GPS Watches
Multisport GPS Watches
The Suunto Spartan Ultra Watch is Designed For Versatile Athletes
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25
Olympian Volleyball Uniforms
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
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24
Sprinter-Made Athletic Shoes
Sprinter-Made Athletic Shoes
Olympian Allyson Felix Had a Hand Creating a Special Nike Design
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23
Travel-Friendly Sportswear
Travel-Friendly Sportswear
Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
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22
Color-Coded Soccer Posters
Color-Coded Soccer Posters
Sean Ford Recreated the UEFA Euro Teams with Simplistic Graphic Designs
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21
Multipurpose Life Vests
Multipurpose Life Vests
This Water Sport Equipment Allows for More Movement and Functionality
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20
VR Swimming Lessons
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
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19
Aerodynamic Cycling Bodysuits
Aerodynamic Cycling Bodysuits
3D Printing and Wind Tunnel Technology Was Used for This Bodysuit
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18
Turbocharged Racing Drones
Turbocharged Racing Drones
The Falcon FPV300 Helps You Stay Ahead Of the Competition
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17
Supportive Sports Bras
Supportive Sports Bras
The New Nike Pro Bra Collection is Suitable For Every Body Type
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16
Modest Muslim Sportswear
Modest Muslim Sportswear
The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
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15
Cut-Out Pilates Socks
Cut-Out Pilates Socks
These Gripped Socks Have a Fashionable and Athletically Inclined Design
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14
Olympian VR Experiences
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
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13
Tennis Ball Speakers
Tennis Ball Speakers
HearO Gives Championship Tennis Balls New Life as Portable Audio Players
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12
Olympic-Inspired Sports Shops
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
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11
Refreshed Signature Shoes
Refreshed Signature Shoes
The Kevin Durant Signature Shoe Celebrates the Player's New Team
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10
Affordable Fitness Trackers
Affordable Fitness Trackers
The Garmin Vívofit Fitness Band is Simple, Long-Lasting and Motivating
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9
Basketball-Inspired Exhibitions
Basketball-Inspired Exhibitions
This Nike Exhibition is Inspired by Kevin Durant
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8
Wooden Slab Longboards
Wooden Slab Longboards
This Wood Longboard Series Makes Transportation Much More Unique
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7
Connected Cycling Devices
Connected Cycling Devices
'Beakor' Brings the Internet of Things to Urban Cyclists
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6
Tree-Preserving Bike Racks
Tree-Preserving Bike Racks
These Multi-Use Racks Help in Fighting the Mountain Pine Beetle Problem
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5
Expansive Folding Canoes
Expansive Folding Canoes
The Onak Canoe Offers Room For Three People Plus Their Gear
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4
Two-In-One Sports Bottles
Two-In-One Sports Bottles
Duothirst is the First Reusable Bottle That Can Hold Two Drinks At Once
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3
Titanium Running Knives
Titanium Running Knives
The TRAK Was Made to Improve Female Running Safety
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2
Bespoke Fitness Equipment
Bespoke Fitness Equipment
PENT. Creates Luxury Fitness Ware That Beautifies Gyms
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1
Redesigned Snorkeling Masks
Redesigned Snorkeling Masks
These Snorkeling Masks Make Practice Much Easier
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