United States-based Samsung users will be able to witness the first virtual reality broadcasting of the Olympic games this year. NBC teamed up with Samsung to provide 85 hours of Olympic content from Rio 2016.
Interested Americans need few things to get started: a Samsung Gear VR, a compatible Samsung Galaxy smartphone and the NBC Sports app. Once viewers are setup, they'll be able to see both the Opening and Closing Ceremonies along with a myriad of sports games and highlights. A caveat, from a user perspective, could be the day delay in accessing VR content but if they're willing to wait they'll be awarded with an immersive 350-degree experience.
U.S.News reported that the London 2012 Olympics attracted 217 million viewers -- the most watched event in American history. NBC and Samsung's convergence of the virtual reality trend with the increasing viewership of the Olympics is a smart way to entice the American market to purchase the company's products and services.